Everything you write should be easy to understand. Clarity of writing usually follows clarity of thought. Take time to think about what you’re going to say, then say it as simply as possible. Keep these rules in mind whenever you’re writing on behalf of the studio.


We have a small number of editing rules that we use to ensure consistent grammar across all our writing. You should apply these rules in everything you create for the studio.

Good Writing

The standards for good writing are clarity and efficiency. You can develop good writing by editing with a careful eye to remove unnecessary words, decorative language, and jargon.

Bad Writing

The standards for bad writing are miscommunication, inefficiency, and vulgarity. You can avoid bad writing by editing with a careful eye to reduce bad grammar, redundancy, jargon, and indelicacy.