Our studio has always been driven by iconoclasm. Likewise, our identity is a process of exploring the contrast between emerging digital craft and the traditional methods of branding & design.
The core components of our brand identity are the same as most businesses: type, color, and a logo. What distinguishes our identity is the immense, meticulous detail that is poured into the design, production, and use of each element as part of a complete system.
Our identity provides a window into our studio, culture, and passion for design. Take care to use these elements with respect and attention to detail.
When we first opened the studio, we eschewed a geometric, digital identity in favor of an organic, energetic, and handwritten aesthetic.
Our mark reduces the calligraphy to the smallest number of essential elements. This treatment makes it easier to apply our identity at small sizes.