Style Guide

We have long pursued design as a process of continuous effort, ingenuity, and contemplation. Bonsai, our brand system, is the next step in our studio’s ongoing mission to deepen our understanding of the craft.

In a practical sense, our studio’s brand materials exist almost exclusively in digital media, across screens of all shapes and sizes, and in different contexts that range from board room presentations to product documentation. Creating unity, harmony, and consistency across all of our brand materials and touchpoints poses a complex and nuanced challenge.

Bonsai provides a rigorous, mathematical framework that can adapt to any display, allowing our studio’s visual system to easily transfer across mobile, desktop, television, and beyond.